Campeão United Jiu-Jitsu entrusted Breakthrough with their Meta Ads campaign strategy to attract more families, increase class participation, and highlight student success stories. Our creative and strategy teams worked hand-in-hand with the studio to produce a cohesive set of graphics, ad copy, and offers tailored specifically for kids’ martial arts and adult Gi programs. We introduced bold visuals that captured the emotion and energy of the mats, featuring real students, authentic testimonials, and studio-specific branding. Each ad asset was designed to feel native to the community but polished like a national campaign.

We built the campaign with a hyper-local targeting strategy using Meta Ads, highlighting the benefits of martial arts discipline, fitness, and confidence while also showcasing transformation stories like “Meet Deuce” and milestone achievements in the adult program. Our “Black Friday Special” offer for kids’ classes generated strong early interest, and assets like the testimonial graphic and “Greatness Starts with Gi” visual reinforced the studio's values of resilience and community. Backed by continuous optimization and strong creative testing, the campaign has helped position Campeão United as the go-to gym in its market while reducing its internal workload and ad spend inefficiencies.